Introduction
Hi, I’m Shari Amos, a brand creative and digital marketer, and the proud owner of Aunty Frank.
About Aunty Frank
Aunty Frank came to life from my extensive experience in graphic design and branding across New Zealand and the UK. After a significant life change, I found myself back in the workforce with three young children to support. I managed to secure a part-time role as an assistant digital marketer, despite having no prior experience in that field. With the guidance of my wonderful mentor, Tara Wrigley, I discovered a passion for digital marketing that perfectly complemented my existing skills.
Over the past three years, I’ve dedicated myself to studying digital marketing, which ultimately led to the establishment of Aunty Frank. My goal was to create a sustainable income that would fit around my family life and could be managed from anywhere. This new skill set not only empowered me but also enabled me to help my design clients transition into the digital space. Now, I support businesses in enhancing their design collateral and growing through effective digital marketing strategies.
Business Development
Over the years, Aunty Frank has blossomed in confidence. The mentors I’ve trained with have emphasised the importance of putting yourself out there, learning from failures, and continuously improving. As a practical and visual learner, this approach has worked exceptionally well for me.
Establishing processes that lead to smooth outcomes comes from truly listening to client needs. This focus on building lasting relationships and exceeding expectations has been the most significant development for Aunty Frank. I’m excited about the journey ahead and look forward to continuing to support businesses in their growth, all while having a bit of fun along the way!
Strengths of Aunty Frank
Aunty Frank shines in building lasting relationships, proactive communication, and educating clients, instilling trust in our solutions. Our primary focus is lead generation, helping clients engage with the right audiences and create sustainable offers that add real value to their customers’ lives.
Clients appreciate the personal service we provide and the emphasis we place on education in digital marketing. I am passionate about design and marketing, and I aim to enjoy the process alongside my clients, making it an enjoyable experience. I understand that running a business can be tough, and I want Aunty Frank to be the go-to source for business growth support, all while keeping things light-hearted and fun!
Challenges in the Business
Alongside the challenges of being a solo parent and managing all aspects of the business, one of the biggest hurdles Aunty Frank faces is keeping up with the rapid changes in the digital marketing landscape, including advancements in AI. Adapting to new ideas and technologies can be challenging, but it also keeps our work exciting and fresh!
The sheer number of marketing agencies can lead to confusion and frustration for many business owners. With so much conflicting advice available, it’s understandable that clients may feel overwhelmed, especially after past negative experiences.
At Aunty Frank, we recognise this challenge and strive to stand out by fostering a supportive environment where clients feel empowered and informed. We prioritise transparent communication and education, helping clients navigate the complexities of digital marketing with confidence. Our goal is to rebuild trust and deliver tailored solutions that truly meet their needs, ensuring they feel valued and understood all the way.
Team Structure
Aunty Frank operates with a flexible framework, collaborating with outside specialists based on client needs. This adaptability allows us to provide tailored solutions for each project, making the experience enjoyable for everyone involved.
Looking Ahead to 2025
In 2025, Aunty Frank will be relaunching our highly successful 7-Day Free Trial, specifically designed for service-based businesses. This initiative offers a unique opportunity for business owners to explore the world of digital marketing and experience our services without any financial commitment.
Many clients come to me feeling overwhelmed by the multitude of marketing options available. Our 7-Day Free Trial is designed to transform that experience. We create a high-converting Done-For-You Meta Ads campaign, in just 7 days, typically valued at $750!
You can experience this transformative service without obligation or risk. We want you to feel confident about what a steady stream of new leads could mean for your business, free from the pressure of immediate financial commitments.
We’re not just another agency talking about what we can do; we want to show you our capabilities firsthand. By allowing you to “test drive” our services for 7 days, you can decide whether to continue with us, all at no cost during this trial period.
Getting in Touch
To learn more, visit the Aunty Frank website at [www.auntyfrank.co.nz] or follow us on social media @auntyfranknz. You can also reach out to me directly at shari@auntyfrank.co.nz. I look forward to connecting!
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