Raglan Arts Weekend is on the move to a new date and with a new project manager at the helm.
The arts weekend will move from Auckland Anniversary weekend to Easter weekend in 2019 and former London-based public relations consultant Nicky Brzeska hopes to add her PR, brand management skills and fresh ideas to the popular art trail.
“I want to build on the amazing work established in previous years by arts centre manager Jacqueline and her team,” she says.
The format will remain the same – a preview exhibition in the lead up to the weekend at the Old School and open studios during the weekend.
Coming from global PR company Edelman to a creative role right in the heart of her community is perfect for Nicky, who is also starting a flower farm in Te Mata on a large lifestyle block with her husband John and young sons Jack and Finn.
“We’ve come from a one-bedroom flat in London to five-acres. It’s amazing to be able to work in a place I absolutely love, have inspiring conversations with artists and emerging talent, and promote a beautiful community I care about.”
Nicky has worked on some amazing jobs in her 19-years in PR including managing a citywide treasure hunt, running a ‘5 cities in 5 days’ music festival and working with the Tate Modern. She has also helped to establish emerging artists in London, and delivered brand propositions for start-ups as well global companies like Facebook, Samsung and Disney.
She is looking forward to working with Raglan artists and using her PR skills to promote the weekend.
“I can see a lot of potential to refresh the look across all platforms we use, including the new website that was launched this year. In time, we can look to make content more interactive and engaging, with some more video and behind the scenes stories of artists at work.”
Nicky is organising an ‘Artists’ Huddle’ for Thursday 25 October at 6.30pm at the Old School for local artists, creatives and any interested folk in town to give feedback on the Raglan Arts Weekend events so far.
“Our creative artists are the fabric of our community – I want to make sure everyone who wants to has a say in the event,” she says.
A “Get in Quick!” discounted registration fee of $139 for 2019 RAW is on offer until 30 October. From 30 October, it will revert to $150.
Registrations will close on Friday, November 9 to allow brochures to be ready before Christmas.
Check out RAW on Facebook, visit the website raglanartsweekend.nz or email firstname.lastname@example.org.
Old School Arts Centre